However, one could make the case that Terry Mango is being naive. This is largely a product of social media and platforms like Twitter where individuals with a large following can start a campaign and gain massive traction before anyone bothers to ask what exactly they are talking about. There is an unpopular belief that the delicate matter of race is being projected on to completely harmless situations that are then blown out of proportion. It is difficult for her to see how a single sweater could make an entire retail chain racist after her son has tried on hundreds of other sweaters.ĪLSO READ: Sorry guys, Africa is not a jungle
Yet, it should be easy to see where Miss Mango is coming from. The implications of a racist gaffe of that nature should not be lost on a chain like H&M considering that popular brands like Pepsi and Dove and personalities like Donald Sterling have had their axe gored over racist statements and actions. Racial tensions in the United States and by extension, the world are higher than they have been in decades. The reactions to the H&M ad from all corners of the internet and the celebrity world are completely valid. She wrote, “ I get people’s opinion but they are not mine”. “If I bought that jumper and put it on him and posted on my pages, would that make me racist?”Īt the end of her less-than-elaborate post, the Kenyan mother distanced herself from the popular sentiment that has risen in reaction to the H&M ad.ĪLSO READ: The Weeknd severs all ties with H&M over controversial ad She went further to pose a serious question. Unnecessary issue here, get over it”, she wrote. In a post on her Facebook profile, Terry Mango, the model’s mother drew attention to the fact that this was an isolated incident.Īpparently, her son had modelled in hundreds of other clothes for other campaigns.
Celebrities and notable personalities the world over have already expressed their disgust.Ĭanadian pop singer, The Weeknd has severed all ties with the brand.Ī big part of the outrage was the connotations of putting such an apparently insensitive message on a young black boy.īut the Kenyan mother of the young model has taken to social media to say she does not believe the ad is racist and people are blowing the entire situation out of proportion. The ad was deemed extremely racist, especially at a period where race relations are a very delicate topic. Social media went agog over the week after a Twitter user called attention to a promo image featuring a young black model wearing a sweater with the phrase “Monkey in the Jungle” emblazoned in front. Swedish retail chain, H&M has been in the news for its controversial “Monkey in the Jungle” sweater but even though the rest of the world is aggrieved, the mother of the boy who modelled the sweater has said she does not think the ad is racist. In a Facebook post, Miss Terry Mango wrote that the matter is being blown out of proportion.
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